trackingaudit
75
Grade C

https://lemsshoes.eu

Scanned on 9/3/2026, 12:13:58 PM · 1 page(s) analyzed

Shopify store detected

Fair overall score. 5 issue(s) found — 2 critical, 3 warning, 0 notice.

Compared to previous scan

Previous scan: 9/3/2026, 12:11:10 PM

0
Trackers
-1
Events
-1
Before-consent pages
0
After-reject pages
-1
Page errors

Executive analysis

Internal engine

Executive summary: This Shopify store scored 75/100 (Grade C). It uses 8 tracker(s) and we captured 25 network event(s). The most important findings are: No Shopify ecommerce events detected; No actionable consent banner detected; Google Consent Mode v2 not detected.

Risk assessment: Moderate risk. Several tracking and consent issues may reduce ROAS accuracy and expose the site to regional privacy complaints.

Recommended actions

  1. No Shopify ecommerce events detected: Enable Shopify Customer Events / Web Pixel API and push ecommerce events to the dataLayer. Verify with a test purchase that purchase value and currency are correct.
  2. No actionable consent banner detected: Implement a proper consent banner that blocks non-essential scripts until the user accepts or rejects. A footer "Cookie settings" link is not a valid consent mechanism.
  3. Google Consent Mode v2 not detected: Implement Google Consent Mode v2 through your CMP or via a consent-management template in GTM. Send default and updated consent signals before gtag loads.
  4. No cookie policy detected: Create a cookie declaration that lists each tracker, its purpose, duration and provider. Many CMPs generate this automatically.
  5. GDPR issues on 1 page(s): Review the detailed findings per page, implement Consent Mode v2 and update policy wording to mention lawful basis, data retention and third-country transfers.
  6. Re-scan after fixes to confirm the score improves.
1
Pages scanned
8
Trackers found
0
Consent banners
25
Events captured

Issue summary

2
Critical errors
3
Warnings
0
Notices

Findings & how to fix them

Critical Tracking quality

No Shopify ecommerce events detected

No view_item, add_to_cart or purchase events were seen in the dataLayer. If you run paid ads, conversion values sent to Meta, Google and TikTok are likely incomplete.

How to fix

Enable Shopify Customer Events / Web Pixel API and push ecommerce events to the dataLayer. Verify with a test purchase that purchase value and currency are correct.

Affected: https://lemsshoes.eu
Critical Consent

No actionable consent banner detected

1 page(s) show cookie text or footer links but no visible accept/reject consent banner. Under GDPR this means consent is not being collected before tracking starts.

How to fix

Implement a proper consent banner that blocks non-essential scripts until the user accepts or rejects. A footer "Cookie settings" link is not a valid consent mechanism.

Affected: https://lemsshoes.eu
Warning Consent

Google Consent Mode v2 not detected

Without Consent Mode v2, Google Ads and GA4 lose conversion modeling for consent-aware traffic in the EEA and other regions. This lowers reported ROAS and campaign performance.

How to fix

Implement Google Consent Mode v2 through your CMP or via a consent-management template in GTM. Send default and updated consent signals before gtag loads.

Affected: https://lemsshoes.eu
Warning Privacy

No cookie policy detected

No dedicated cookie policy / cookie declaration was found. Regulators expect a clear, granular list of cookies and trackers.

How to fix

Create a cookie declaration that lists each tracker, its purpose, duration and provider. Many CMPs generate this automatically.

Affected: https://lemsshoes.eu
Warning Compliance

GDPR issues on 1 page(s)

GDPR checks failed because of missing Consent Mode v2 and/or missing GDPR-specific text in the privacy/cookie policy.

How to fix

Review the detailed findings per page, implement Consent Mode v2 and update policy wording to mention lawful basis, data retention and third-country transfers.

Affected: https://lemsshoes.eu

Scores by category

Privacy & policies

Privacy policy, cookie policy and legislative text checks.

75
Fair

Consent behavior

Respecting accept/reject choices, Consent Mode v2 and banner detection.

65
Poor

Tracking health

Number of trackers, conflicts and scan coverage.

100
Good

Event quality

Ecommerce and analytics events captured in the dataLayer and network.

60
Poor

Tracker inventory

Analytics

Google Analytics 4

Other

Google Tag ManagerGoogle Ads / DoubleClick

Platform / Infra

Shopify

Marketing & Ads

KlaviyoMicrosoft Bing / ClarityMeta PixelMeta Conversions API

Event analytics

no_banner 25

Events by platform

Google Analytics 4
9
Microsoft Bing Ads
6
Meta Pixel
6
Google Tag Manager
4
No banner 25

Events by platform

Google Analytics 4 (9)
ga4_config × 9
Microsoft Bing Ads (6)
page_view × 4pageLoad × 2
Meta Pixel (6)
meta_config × 4ReaktionMicroPageView × 2
Google Tag Manager (4)
gtm_container × 4

GA4 deep dive

9 GA4 hit(s) captured. Review event names, measurement IDs, values and missing parameters.

unknown × 9
# Event Measurement ID Value / Currency Transaction ID User / Session Custom params Status
1 unknown n/a — — — / — None Missing: user_id (optional but improves attribution), session_id (recommended), custom event parameters
2 unknown n/a — — — / — None Missing: user_id (optional but improves attribution), session_id (recommended), custom event parameters
3 unknown n/a — — — / — None Missing: user_id (optional but improves attribution), session_id (recommended), custom event parameters
4 unknown n/a — — — / — None Missing: user_id (optional but improves attribution), session_id (recommended), custom event parameters
5 unknown n/a — — — / — None Missing: user_id (optional but improves attribution), session_id (recommended), custom event parameters
6 unknown n/a — — — / — None Missing: user_id (optional but improves attribution), session_id (recommended), custom event parameters
7 unknown n/a — — — / — None Missing: user_id (optional but improves attribution), session_id (recommended), custom event parameters
8 unknown n/a — — — / — None Missing: user_id (optional but improves attribution), session_id (recommended), custom event parameters
9 unknown n/a — — — / — None Missing: user_id (optional but improves attribution), session_id (recommended), custom event parameters

GA4 recommendations

  • Pass user_id and session_id to GA4 for better cross-device and cross-session attribution.
  • Send an items array with ecommerce events. It unlocks product-level reporting in GA4 and BigQuery.

Platform deep dives

Expand each platform to see event-level details and recommendations.

Meta Pixel
6 event(s)
#EventValue / CurrencyDetailsURL snippet
1 unknown — Pixel: 1229110978969687 https://connect.facebook.net/signals/config/1229110978969687
2 ReaktionMicroPageView 2.9.390 Pixel: 1229110978969687 https://www.facebook.com/tr/?id=1229110978969687&ev=Reaktion
3 unknown — Pixel: 1229110978969687 https://connect.facebook.net/signals/config/1229110978969687
4 unknown — Pixel: 1229110978969687 https://connect.facebook.net/signals/config/1229110978969687
5 ReaktionMicroPageView 2.9.390 Pixel: 1229110978969687 https://www.facebook.com/tr/?id=1229110978969687&ev=Reaktion
6 unknown — Pixel: 1229110978969687 https://connect.facebook.net/signals/config/1229110978969687

Recommendations for Meta Pixel

  • Add event_id to every Meta event for deduplication between browser and Conversions API.
  • Send content_ids and content_type with product events to power dynamic ads.
  • Consider implementing Meta Conversions API server-side to recover events lost to iOS 14.5+ and ad blockers.
Microsoft Bing Ads
6 event(s)
#EventValue / CurrencyDetailsURL snippet
1 page_view — No extra details parsed https://bat.bing.com/bat.js
2 page_view — No extra details parsed https://bat.bing.com/p/action/5796749.js
3 pageLoad — Transaction: 5796749 https://bat.bing.com/action/0?ti=5796749&tm=gtm002&Ver=2&mid
4 page_view — No extra details parsed https://bat.bing.com/bat.js
5 page_view — No extra details parsed https://bat.bing.com/p/action/5796749.js
6 pageLoad — Transaction: 5796749 https://bat.bing.com/action/0?ti=5796749&tm=gtm002&Ver=2&mid

Recommendations for Microsoft Bing Ads

  • Add gv (value) and gc (currency) to Bing conversion events.
  • Use ec (event category) and el (event label) for clearer UET event classification.

Page-level details

Lems Barefoot Shoes EU zero-drop, foot-shaped & lightweight. – Lems Shoes EU
https://lemsshoes.eu
No immediate compliance flags

Trackers detected

Google Analytics 4Google Tag ManagerShopifyKlaviyoMicrosoft Bing / ClarityGoogle Ads / DoubleClickMeta PixelMeta Conversions API

Consent banner

Not detected

DataLayer events

None

Ecommerce events

None

Network events by consent status

No banner 25 event(s)
Google Analytics 4 (9)
Unknown × 9
Google Tag Manager (4)
Unknown × 4
Microsoft Bing Ads (6)
page_view × 4pageLoad × 2
Meta Pixel (6)
Unknown × 4ReaktionMicroPageView × 2
Before consent
Before consent